Fresh Fare Farms Multi-Channel Marketing Campaign
Fresh Fare Farms is a meal kit delivery service that prides itself on sustainability and local ingredients. The social media carousel, a magazine advertisement, and a website banner advertisement are part of a multi-channel marketing campaign. The primary goal of this campaign is to raise awareness about food insecurity, broaden the customer base, and educate consumers on sustainable food practices.
Crafting a seamless flow across the social media carousel while ensuring each image was strong enough on its own posed a challenge. To address this, I prioritized creating a narrative to encourage users to scroll through the posts. Additionally, the imagery highlights the younger demographic the brand strives to cater to and the copy emphasizes the themes of sustainability and Hunger Action Month.
The competitors’ selection of imagery served as a direct influence on the food-centric images within the mood board. I wanted to call attention to the images with bright, bold backgrounds. I stuck to using colors that aligned with Fresh Fare Farms’ color palette to reinforce the brand image.
This project was completed as part of my graphic design degree program at SNHU.
“Magazine mock up design” by aleksandr-samochernyi, Freepik is licensed under CC BY 4.0
"Corn Field Under Clear Sky" by Jake Gard, Unsplash is licensed under CC BY 4.0
"Free photo top view assortment of fresh vegetables” by Freepik is licensed under CC BY 4.0
"Green and Brown Fruit on Black and Brown Fruits" by Eddie Pipocas, Unsplash is licensed under CC BY 4.0
"Green Vegetable Salad in Glass Bowl" by olia danilevich, Pexels is licensed under CC BY 4.0
"High angle delicious mahi mahi fish with lemon" by Freepik is licensed under CC BY 4.0
"Poke bowl with rice salmoncucumbermangoonionwakame salad poppy seeds ands sunflowers seeds" by chandlervid85, Freepik is licensed under CC BY 4.0
"Portrait of young afro couple cooking together and using mobile phone in the kitchen at home" by mego-studio, Freepik licensed under CC BY 4.0
"Portrait of young afro couple cooking together in the kitchen at home. relationship, cook and life-style concept." by mego-studio, Freepik is licensed under CC BY 4.0
"Pumpkin risotto, fresh salad lunch for kids" by rawpixel.com, Freepik is licensed under CC BY 4.0
"Rice With Zucchini, Soft Boiled Egg, and Parsley in Green Ceramic Plate" by Lum3n, Pexels is licensed under CC BY 4.0
